Let Gimbap Reintroduce Itself

With the new pop-up TBD Gimbap, chef Jihan Lee is testing the market for gimbap in New York City | Jill Rittymanee/TBD Gimbap On a personal level, gimbap came first for chef Jihan Lee, with his mom’s gimbap setting the standard. On a professional level, though, gimbap took a backseat to another seaweed-wrapped rice roll: sushi. After training at New York City’s two-Michelin-starred temple of sushi Masa, Lee and his business partners opened the Japanese hand roll bar Nami Nori in 2019. Even though they’d floated the idea of gimbap, also often romanized as kimbap, since day one, it didn’t…